If you are unable to read the users

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Search intent based on their expressed needs, you will end up in a situation where you will not be able to convert as expected to the products and services that are appealed to in the content. Using the car example from earlier, if the latent needs are not understood, a mismatch may occur, such as promoting a two-seater sports car to the latent need of ``I want to take my family on a trip.'' Similar things can happen on the web, so you need to be careful. Therefore, it is essential to check that both the actual and latent needs of the persona are mentioned, and that the content is in line with the user's search intent and solves their problems. Additionally, the quality of content is also affected by the ``convenience'' of quickly accessing information in response to users' micro-moments.

If a site's display speed is slow, users will leave the site, and sites that are not Phone Number List responsive, such as those that are displayed on a PC and displayed on a smartphone, are less convenient and are one of the reasons why they receive poor reviews from Google. It will also become. Therefore, you should immediately check and correct "usability optimization" such as whether the site itself is responsive and whether the page loading speed is slow. Also, don't forget the basics of content creation, such as whether the information for the search query is included in just the right amount, and whether the text is easy to read and understand. Content production support and strengths of UP SPICE Co., Ltd.



Using SEO techniques to take micro-moments into account and creating a system for mass production of high-quality content requires specialized knowledge and knowledge. Furthermore, it takes a lot of effort just to produce a single piece of content, and there are many points that must be taken into consideration to constantly input the latest information and reflect it in the content, which takes a lot of man-hours. If you are running the PDCA cycle for article production in-house, but are having trouble achieving the desired results, one option is to outsource it to a company with specialized knowledge. At UP SPICE Co., Ltd., we can provide comprehensive support from the planning and design of content to post-delivery, keeping in mind the ever-evolving search engine trends and micro-moments.