The benefits of taking action are revealed

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There wasn't enough money to buy new glasses and so he spent the first semester not being able to see the board properly. He wasn't able to overcome this crisis at the time, but the moral of the story: with Warby Parker it would be possible now, thanks to low prices and a wide range. The company manages to introduce the protagonists in just a few sentences and convey the crisis with a happy ending through the founding in an appealing way. Warby Parker The Warby Parker Company History . How to implement? All you need for Dave Lieber's V formula is a crisis and the courage to dramatize it.


A good example for the company's history is a crisis when the company was Special Data founded or a crisis that led to its founding. Is it suitable for my company? Are you not afraid to reveal your crisis? Then Dave Lieber’s V formula is a good storytelling concept for your company story. Especially if you want to keep them short . 3. Dale Carnegie's story formula Imagine being stuck in quicksand but being able to save yourself thanks to your stuffed pockets and McGyver knowledge. A wonder? No, because the measures taken to save you can also benefit your customers. How do your customers find out? Using the Dale Carnegie story formula. What is it? American author Dale Carnegie's story formula consists of three acts: The protagonist finds himself in a tricky situation. The protagonist takes measures to help him out of the situation and resolve it.




The goal is to make it clear to the reader, in this case your customer, that the measures help him, just as they helped you (your product, the founding of your company). Example The company BeardBrand describes its company history from the first-person perspective of founder Eric Bandholz. Now one might expect a classic founding story. However, Eric Bandholz very cleverly incorporates his “tricky situation” - despite a lot of positive feedback, he was unable to grow further and implement his visions in 2012. The measure: join together as a team and further expand the community - for the benefit of the customers, who are also called upon to become active in the community: “We can’t do this alone, and we need you to help us change society.”