How to choose a loyalty program for a coffee shop

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With high competition among coffee shops, a loyalty program is an excellent way to attract customers to your establishment. Customers are more willing to return to places where not only delicious coffee and delicate cheesecake are available, but also the opportunity to buy them with points.

Why do you need a business loyalty program?

One of the important questions for coffee shop owners: how to make the client come back again and again? Often, it is a well-thought-out loyalty program that helps a business attract many regular customers.

There are 2 main reasons why it is important for a business to increase the number of loyal customers:

Attracting new customers is 5-25 times more expensive than retaining current ones. Finding new visitors takes more time, money and effort. So why not work with your existing customer base?
Loyal customers buy more and more often. After each purchase, bonuses accumulate - and it is impossible not to spend them. There is a desire to come more often and spend more.

A loyal consumer makes purchases more often and uses additional services
A loyal client is an inexhaustible source of word of mouth and free advertising. The key goal of each establishment is a joyful visitor who will happily remember the place and recommend it to his friends. The level of service, atmosphere, delicious and fresh food, and an interesting loyalty system will help create a good impression.

You can implement a loyalty program in 15 minutes. The ready-made integration of Poster + Passteam makes it possible to issue electronic loyalty cards, make personalized mailings and work with the client base.

How to create an effective loyalty program? ‍

The choice of a loyalty program depends on the specifics of your Kazakhstan Phone Number List and the goals you want to achieve. A couple of tips to help you choose the most effective loyalty program.

Decide how your loyalty program will work
You need to start with the most important choice: decide why exactly you need a loyalty program. Do you want to increase the number of visitors or increase the average check? Once you decide what your priority is, you can design your program to be most effective at achieving that goal.

Below you can familiarize yourself with the most common types of loyalty programs for coffee shops.